Selective Countertops, LLC

Project Type : Tenant Improvement
Delivery Method : Design-Build
Location : Chippewa Falls
Size : 2520 sf
Timeline : February 2026-June 2026

Selective Countertops, LLC

Complete interior tenant improvement of an existing commercial space to create a high-end countertop showroom and sales center. The project included all labor, materials, equipment, supervision, and coordination necessary to deliver a fully operational showroom ready for occupancy.

The Challange

Selective Countertops needed to transform an existing commercial tenant space into a high-end showroom that would effectively display its products while providing an inviting environment for customers and an efficient workspace for its sales team. The project required careful coordination to maintain the construction schedule, control costs, and deliver a finished showroom ready for business operations.

The Approach

C&E Wurzer helped guide the project through:

  • Early planning
  • Scope and budget conversations
  • Schedule coordination
  • Field oversight
  • Quality control
  • Closeout

What Made It Work

Clear Planning

Working closely with the owner, the showroom layout was designed to maximize product displays, create exceptional customer experience, and support efficient day-to-day operations. Every design decision focused on functionality, aesthetics, and long-term flexibility.

Strong Coordination

Construction activities were carefully sequenced to keep the project on schedule while coordinating multiple trades in a confined tenant space. Regular communication among the owner, suppliers, and subcontractors minimized delays and maintained project momentum.

Accountable Execution

C&E Wurzer Builders delivered a high-quality finished showroom on schedule, providing a polished space that reflected the Selective Countertops brand and allowed the business to begin serving customers as planned.

The Result

The completed 2,520-square-foot showroom provides Selective Countertops with a professional sales environment that showcases premium countertop products while creating a welcoming experience for customers. The thoughtfully designed space supports business growth, improves the customer buying experience, and reinforces the company’s commitment to quality.

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